Friday, 22 March 2013

Thrust into Videography!

With the kickstart of the montage assignment and, of course, my IPP, it's time to start really learning some filming skills.

For my montage, I am going to be doing a bunch of filming at Fantasy Pole Dancing in Winnipeg. But I've realized, that busing with like 50 pounds of equipment would not be very ideal. Especially considering the area I'd be bussing to, and the high cost of the equipment. So, I figure that it would probably be more practical to use my Canon T3i. Yay for DSLR!

But that means that I know have to figure out how to use the video function on my camera - well. This means auto-nothing, because auto-anything is for losers, as my instructor has told us.

I won't have to start figuring out how to use the audio until later on, when I do my summer filming. I also hope to use my Canon for my documentary, to reduce costs for rentals over the summer. The college will be closed, so no free rentals for me!

I'm really excited to start getting to film some awesome stuff and start training up my skills as a videographer. I'm probably going to start living at the school more often for some psycho video editing, especially with this montage. It's going to take a ton of editing, and I really want to submit it to the Creative Communications Media Awards. But the annoying thing is, that the deadline is on April 5th for the awards - seven days before the deadline for the montage as an assignment!

But I have a really good feeling about my montage, and feel confident in myself for the award. It's just a matter of managing to finish it before the deadline, ugh!


Wish me luck!

Friday, 15 March 2013

An Unexpected Turn of Events

The idea I have for the way I would be spending the next year of my life has suddenly changed.

As you may know from my previous post, I was planning for quite a while to create an art book for my Independent Professional Project (IPP). This project spans about a year in total.

From Wednesday to today, the first years were given the opportunity to watch the second year's IPP presentations. After watching the number of documentaries that the students had produced, I became inspired to create my own.

So, I have now made the abrupt decision to completely change my IPP - from art book to cosplay documentary.

I have to admit though; I'm extremely excited for this new project - as it combines two loves of mine, videography and cosplay - but I'm also rather frightened. This is because the final proposal is due in just over a week! Goodness gracious.

But I feel like I'm going to just be way more passionate about this, and though it might be more stressful time-wise, it'll have a much more valuable outcome for me. I would love to one day work for an awesome Canadian film company, and this would be an awesome way to get me on track with that!

It will also give me a chance to work on my PR skills, as I will be contacting different conventions to talk about partnering with them for the video. I particularly want to work with the Ai-Kon Anime Convention in Winnipeg, as I've been going there for 8 years now and have strong connections in that community. I have a million ideas flying around in my head, and really hope this is going to go the way I want it to!

I've already whipped up a Facebook page for my IPP, as I may be starting my filming at the beginning of April already! Go check it out!
http://www.facebook.com/anotherlifedocumentary

Wish me luck!

Tuesday, 5 March 2013

Behind the Scenes in Google: AdWords

Today in my advertising class, we learned about some of the mysteries of Google: AdWords and AdSense.

With Google AdWords, advertisers can literally bid on words that they think people will search. When they buy these words, they can create an ad with google that will appear on the search pages depending on search relevance. You can learn more about the behind the scenes world of Google by going here!

So our task in class today was to come up with five possible ads that we could make with AdWords for our blog. The tricky part of this is the fact that space in these ads is extremely limited! Here is the template:

Line 1: Max 25 characters
Line 2: Max 35 characters
Line 3: Max 35 characters
URL: Max 1024 characters

Note: Characters include all letters, numbers, symbols, punctuation, and spaces!

We had to create five different ads for our blog. Here are mine!


Live life every day
Laugh with everything you do
Learn with me on my blog!

Live, laugh, learn!
Join Katelyn Fletcher on her quest
To always live to learn

Live life to its fullest
Laughing at every great moment
Learning and blogging along the way

Learn to express yourself
Learn to enjoy yourself
Learn to love life.

Live to learn
The things you love
Every moment of every day

The most important key words I tried to use were common phrases such as "live to learn," "Live life," and of course the key words "live laugh learn"!

And who knows, maybe one day I'll end up actually making one of these ads! I think I would be most likely to run it during the summer, as that's when most people would have time to do the things I post about!

Oh, and if you're wondering what AdSense is - it's sort of like the opposite of AdWords. Instead of shelling out money to create an ad, you can use AdSense to put these ads on to your website - or your blog! With this, you can earn pennies for every click you get on the ad. It may not be much, but it's something - and it can really add up if you have a lot of traffic!


So today, I'll leave you with another random thing I learned while staring at my screen writing these - the stripes on hood of this sweater that I've had for two years go horizontal! I don't pay a lot of attention.